Mass communication is the process of creating, transmitting, and sharing information through various media channels to a large and diverse audience. It plays a vital role in shaping opinions, spreading knowledge, and connecting people across the globe. Unlike interpersonal communication, which is direct and personal, mass communication relies on tools such as television, radio, newspapers, and digital platforms to reach millions at the same time.

Mass communication helps bridge cultural, social, and geographical gaps, ensuring that knowledge and ideas are accessible to all.

The evolution of technology has transformed the field of mass communication. In the past, print and broadcast media dominated, but today, digital media and social networking platforms are the fastest-growing channels. These tools allow for instant sharing of news and ideas, fostering global interaction and awareness.

Mass communication also carries great responsibility. While it has the power to educate, entertain, and inform, it can also spread misinformation if not carefully managed. This is why ethical practices and professional standards are essential in the field.

Overall, mass communication serves as a cornerstone of modern society. It not only informs the public but also shapes perceptions, influences decision-making, and strengthens democracy by keeping citizens aware and engaged.